Loona didn't debut like other groups. For nearly three years, BlockBerryCreative introduced each of the twelve members one by one through solo singles and interconnected music videos, building a cinematic universe that unfolds like a graphic novel. Each introduction wasn't just a song — it was a chapter in a shared story, a slow burn that invited fans into something bigger than a typical group launch.
HeeJin, HyunJin, HaSeul, and ViVi each released their own singles between October 2016 and early 2017, each one introducing a distinct visual language and a piece of the larger puzzle. Their music videos weren't just performances — they were storytelling, hinting at connections to one another and to a world much larger than any one member.
As more members joined, they were organized into sub-units: LOONA 1/3 (bright, innocent), ODD EYE CIRCLE (mature, mysterious), and later yyxy (Yves, Chuu, Go Won, and Olivia Hye, with lore of their own). Each unit had its own aesthetic, sound, and story arc — pieces that would eventually come together.
BlockBerryCreative wove recurring motifs throughout the concept that tied all twelve members to a shared mythology. Moon symbolism appeared everywhere — in colors, in choreography, in the visual language of teasers. Each member was assigned her own color and an animal or symbol association, creating a dense, interconnected web that fans spent years unpacking.
From Heejin's white and rabbit to Olivia Hye's navy blue and phoenix, each member carried visual markers that recurred in teasers, album art, and music videos. The symbolism was layered — personal, astrological, mythological — and the repetition built a sense that all twelve were connected by something cosmic and inevitable.
The pre-debut rollout narrated a journey toward unity. Teasers hinted at meetings, transformations, and a gathering. By the time all twelve were introduced, the anticipation wasn't just for a debut — it was for the moment the story reached its crescendo and the scattered pieces aligned.
On August 20, 2018, Loona debuted as a full twelve-member group with the mini album [+ +] and the title track "Hi High." It wasn't just a moment — it was a convergence. The three sub-units and all the solo-introduced members united on stage, and everything the concept had been building toward finally arrived. "Hi High" was euphoric, dreamy, and undeniably Loona: intricate choreography, celestial visuals, and the sound of a group that had been worth the wait.
The debut mini album brought together all the sonic threads from the sub-units and solo tracks into a cohesive whole. It wasn't a fresh start — it was a culmination, proof that every introduction, every teaser, every separate chapter had been leading to this moment.
Joyful and surreal, "Hi High" showcased Loona's signature blend of intricate harmonies, sharp choreography, and an ethereal visual identity. The music video continued the lore, positioning the group as cosmic beings at the heart of their own mythology — not just a group, but a force.
After debut, Loona continued to evolve. Each comeback brought new sounds, new visuals, and new chapters in a lore that only deepened with time — until circumstances beyond the group's control interrupted the story. Below are the key releases that defined Loona's journey as a complete group.
The second mini album arrived with a sleeker, more confident sound. "favOriTe" was sultry and sharp, and the music video showed Loona refining their visual identity with each release. The lore deepened with each new piece of concept art.
The first full-length album brought emotional depth. "Butterfly" was introspective and layered, and the accompanying visuals shifted the tone — less purely cosmic mythology, more intimate storytelling. The group showed a willingness to grow beyond the pre-debut concept.
A brighter, more playful era. "PTT" was the sound of a group fully in command of their craft — witty, energetic, with choreography that demanded attention. The title song was a celebration, and the b-sides showed the depth of Loona's discography.
A fan favorite released as part of the Yummy-Yummy single album, "Star" became a beloved b-side. Softer and more introspective than the title tracks, it showed the group's range and remains one of the most cherished songs in their catalog.
The final release before the BlockBerryCreative crisis was "Flip That," a high-energy track that proved Loona could still surprise. It was meant to be the start of a new chapter — instead, it became the last song released under the original lore framework.
BlockBerryCreative's collapse in late 2023 fractured the story — but not the group. The original twelve members remain the keepers of Loona's legacy. Some have pursued solo projects, others have found new homes and new collaborators. The official lore may have stalled, but the twelve who lived it remain connected, and their individual voices continue to carry the spirit that made Loona matter in the first place.
For the most current information on each member's projects and whereabouts, visit the Members page.